Northdale Oil is a family-owned oil and gas company based in Minnesota built on faith and serving its community in the upper midwest. To further establish their brand, welcome new customers to their services, and gain customer loyalty, Northdale created campaigns featuring their food and drinks at their gas stations.
Solution:
Northdale values clear communication and brand identity so I made clean and consistent designs based on their brand guideline, such as color, typefaces, and using their logo. I utilized text hierarchy to differentiate the coffee flavors when designing The Grounded Coffee labels for their coffee bags and name plates at the coffee station. Not only can customers take home their favorite coffee blend, but Northdale also stocks frozen pizza. I created various half circle pizza labels to be transparent of the pizza quality and type while adding a fun logo pattern to the background for brand consistency. With brand consistency, marketing the Refresher campaign required a multitude of various sized prints such as window clings and A-frame signs that directly states new and exciting services that Northdale offers to its community.
