Malinda’s Homemade Cheesecakes

Brief:

No longer wanting to self-design their menu on Microsoft Word, Malinda’s Homemade Cheesecakes needed help creating a professional brand identity in order to create a new design on their cheesecake menu.

Solution:

Utilize the “m” in Malinda as a wordmark on the cheesecake logo for fun and flavor! The color scheme and typography voices the elegance of authentically crafting various cheesecakes. By creating the brand identity, the newly designed cheesecake menu delivers a delicious call to those with a sweet tooth.

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Tipsy Steer