Blue Plate

Brief:

Blue Plate needed multiple menu updates for the following restaurants: Freehouse, Longfellow Grill, Groveland Tap, 3 Squares, and Highland Grill. Keep the design nearly the same, clean and minimal, with subtle changes for a refresh.

Solution:

Refer to each restaurant’s brand guideline and previous menu design for visual consistency. Add more color to the Happy Hour menus to be distinctive from the
Main menu.